
Full-Stack Video Intelligence
for Athletic Facilities
Ship AI Consulting designed and built MatchCoach, a comprehensive platform for live streaming, AI-powered highlight detection, and collaborative video review.

Overview
MatchCoach serves athletic facilities (tennis clubs, sports academies, training centers) that need to capture and share video of practices and matches. Coaches and players rely on video for technique review and progress tracking. Ship AI Consulting built the full video intelligence platform from the ground up: live streaming to web and mobile, AI-powered highlight detection, and collaborative video review across multiple facilities.
The Challenge
The client needed a platform that could unify streaming, recording, and intelligence, without replacing existing camera infrastructure or requiring complex on-premise deployments.
The solution had to scale across facilities, handle concurrent recordings from the same stream, and integrate with existing IP cameras and NVRs. Security, reliability, and developer experience were non-negotiable.
Our Approach
Ship AI Consulting took a phased, modular approach to delivery:
Phase 1: Foundation
Established the streaming pipeline and core API first. Validated live streaming and recording workflows before layering on AI and collaboration features.
Phase 2: Application Layer
Built the NestJS backend and Next.js web app. Authentication, workspace management, and video metadata. iOS app followed with shared API contracts.
Phase 3: Intelligence & Automation
Integrated computer vision pipelines for highlight detection. Added export worker, scheduled recording Lambda, and SuperAdmin portal.
Phase 4: Polish & Scale
Focused on performance (AVPlayer optimizations, HLS buffering), UX (unified components, optimistic updates), and observability.
Key Deliverables
Live Streaming & Recording
- Multi-camera streaming
- Zero-transcoding segment duplication
- HLS adaptive delivery
- Database-driven config
Video Intelligence
- AI highlight detection
- Manual & wearable triggers
- Annotation system with favorites
- Export integration
Web Application
- Admin portal & dashboard
- Membership classes
- Video player with comments
- Downloads panel
iOS Application
- SwiftUI architecture
- Video library & live streams
- AVPlayer optimizations
- Sharing & onboarding
SuperAdmin Portal
- Stream management
- Camera settings
- Analytics & recordings
- Geo-restricted access
Export Pipeline
- Worker-based FFmpeg processing
- Clip extraction with overlays
- S3 presigned downloads
- Status tracking
Outcomes
Quality loss, copy-only streaming preserves full fidelity
Concurrent streams per facility, no camera limits
Live streaming and playback on web and mobile
AI highlight detection and scheduled recordings, no manual work
Web and iOS share same data, coaches review from anywhere
Scale across locations with per-facility isolation
The platform is in production, serving athletic facilities with live streaming, recording, AI-powered highlights, and collaborative video review. Modular design, Terraform-managed infrastructure, and comprehensive documentation ensure the system remains maintainable as requirements evolve.
“Ship AI Consulting delivered a complete platform from the ground up. The team's technical depth and phased approach made it easy to validate each phase before moving forward. We now have a production system that scales across our facilities.”
Technologies Used
Let's Build Something Together
Ship AI Consulting specializes in full-stack development, video/streaming systems, and cloud infrastructure. If you're planning a similar platform, whether for sports, education, or enterprise, we'd welcome the chance to discuss your requirements.